Strategic Planning

 
Product Launches

Creative Development

Media & List Recommendations
 

Campaign Planning & Implementation
 

Database Development
Analysis & Recommendations
 

Presentations &
In-house Training
 

Chances are, you’ve never worked with an outside resource so clearly focused on improving YOUR bottom line!

Our unique positioning and performance-based fees allow you to realize superior added value from our efforts.

Instead of being saddled with overhead, we maintain an extensive network of key strategic resources -- relationships we've built over the past 25+ years.  This makes us highly nimble and able to seize opportunities quickly.  We offer you a full range of services, including:

• Expert strategic planning involving all direct response media channels 

• Breakthrough promotions that get results!  We offer complete copywriting and design services 

• Innovative product development and marketing research techniques  

• Proven customer retention programs  

• List & media recommendations, including complete acquisition and placement  services

• Customer profiles, modeling & analysis 

• Customized in-house workshops covering several direct marketing topics 

• Our Profit Enhancement Process™ taps into your most valuable asset -- your employees -- to build your bottom line.

Short staffed?  We will 'hit the ground running'!

Many companies we work with are in need of someone who can immediately tackle opportunities or critical challenges.  We often fully assume the role and responsibilities of Marketing/Creative Director, Circulation/Product Manager, or Publisher for our clients.

We're happy to work directly with your staff or vendors, or provide complete, turnkey service.

We've contributed to the success of small businesses eager to tap into the power of direct response, to large corporations who are leaders in the direct marketing industry.

Our expertise includes:

• Consumer & business-to-business markets

• Subscription, continuity, club, donor, and membership acquisition for Publishers, Associations & Fundraisers. 

• Direct mail, catalogs, web sites, space ads for a wide variety of products and services 

• Newsletter creation and promotion 

• International market penetration